Tocanan - Burberry is the archetype for success stories when it comes to embracing big data and using it to create a competitive edge. Burberry assigns over 60% of its advertising budget
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The Burberry Network: Big Data and Intel - StyleFT- Style.Fashion.Trend - News, Celebrities, Lifestyle, Beauty & Entertainment - The global style direction.
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How Burberry is Using Big Data and AI to Drive Sales | by Suhasini Jain | Marketing in the Age of Digital | Medium
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